Macworld has not yet begun and in a surprising announcement Apple has released a couple of upgraded products.

  • 8-core Mac Pro
  • 8-core Xserve

8coremacpro
Mac Pro at Apple Store Canada

In a press release from Apple, they refer to the new 8-core Mac Pro as: “The fastest Mac ever” and “… the ideal system for creative professionals, 3D digital content creators and scientists. ” - Yes, they said scientists.

In a simultaneous announcement their ever sleek Xserve, “the most powerful Apple server ever” received a similar upgrade.

8corexserve

Less than a week away from Macworld Expo and two days into the international CES we wonder why the choice of timing. According to a report over at Gizmodo, Apple is “very excited about these new products” and “wanted to kick off 2008 by getting them into our customers’ hands as soon as possible.”

Interesting…

From a marketing standpoint I like hypothesizing the possible motives behind this. What do you think? Join the discussion.

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