Macworld has not yet begun and in a surprising announcement Apple has released a couple of upgraded products.

  • 8-core Mac Pro
  • 8-core Xserve

Mac Pro at Apple Store Canada

In a press release from Apple, they refer to the new 8-core Mac Pro as: “The fastest Mac ever” and “… the ideal system for creative professionals, 3D digital content creators and scientists. ” - Yes, they said scientists.

In a simultaneous announcement their ever sleek Xserve, “the most powerful Apple server ever” received a similar upgrade.


Less than a week away from Macworld Expo and two days into the international CES we wonder why the choice of timing. According to a report over at Gizmodo, Apple is “very excited about these new products” and “wanted to kick off 2008 by getting them into our customers’ hands as soon as possible.


From a marketing standpoint I like hypothesizing the possible motives behind this. What do you think? Join the discussion.

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